Memorial Cup Whoops!

The Saint John Sea Dogs shook off an embarrassing branding blunder at the Memorial Cup this week.

The Sea Dogs arrived in Windsor for the Canadian Hockey League championship only to find their merchandise being sold at W-F-C-U Centre included items with Saint John misspelled as S-T-period John.

It’s spelt Saint, S-A-I-N-T John.

The spelling mistake, which occurred on shirts and pucks, was corrected once it was pointed out to organizers and a new shipment of apparel was on display by Wednesday.