Tourism record set in 2016 for Saint John

In 2016, total tourism expenditures in Saint John are forecast to have increased by 6.4 per cent to reach a new high of $252.4M, according the Tourism Industry Performance 2016: City of Saint John, a report commissioned by MacKellar Cunningham & Associates Ltd to provide an overview of the performance of Saint John and an analysis of the region’s performance against its competitive set.

Last year, the city welcomed 5 per cent more visitors bringing the total to 1.6M visitors. Higher-spending overnight visitors to the city increased by 4.6 percent to 726,000 — the highest number of overnight visitors ever recorded by Saint John.