“It Begins Here”

A major fundraising campaign by the University of New Brunswick is being described as a social justice initiative in a province with a poverty problem.

The 110-million-dollar “It Begins Here” campaign includes 55 million dollars for financial support for students.

U-N-B’s president and vice-chancellor Eddy Campbell says as many as half of the university’s 11-thousand students were the first ones in their families to attend university.

He says he hopes to reach students from poor backgrounds who don’t even think about higher education because of the perceived cost.