The city of Moncton is going to spend money to make money…it hopes. It is paying a Toronto firm $351,000 to help it generate donations from the public for the $100 million events centre.
It’s hiring Ketchum Canada to develop a strategy to raise $5 million in donations from the public. But first the company is getting $30,000 to determine if raising $5 million in public donations is even feasible.